Research Methodology

Insights and Reports follows a holistic research methodology to provide cumulative insights to our valuable clients. Our research methodology takes into account the historic and current market drivers, restraints, current and upcoming trends, and competitive analysis to gather and offer actionable insights. The micro and macroeconomic indicators of the market are taken into consideration to ascertain the market dynamics.

Our research methodology uses the top down and bottom up approach and uses a combination of primary and secondary research to ensure data accuracy.

Research approach steps:

Market Outlining

This step involves defining the scope of the study based on client’s requirements. Our dedicated team of analysts involves in brainstorming session with industry managers to finalizing the scope and plans the work flow accordingly.

For market profiling, secondary and primary research to derive the market estimates. Furthermore, top industry players are identified and detailed company analysis are conducted to get a broader picture of the market.

Desk research

This involves gathering data inputs involved through various secondary links which will help in identifying the market scenario as well help in estimating the data.

For our desk research, we use different sources such as:

Paid Databases

Insights and Reports have access to various paid databases to collect as much information as possible. Some of our paid databases include:

  • Hoovers
  • Factiva
  • One Source
  • ICIS
  • Thomson One
  • S & P Capital

Internal Database:

We maintain an internal database related to several market related data which is useful in tracking market data. Our in-house repository stands as an important base for revalidation of our estimates.

Secondary Sources

We also refer to different secondary sources for validation and cross check our estimates. These secondary links also helps us in gathering valuable market insights to identify the historic, current and forecast market scenario.

Our sources include:
  • Governmental and statistical bodies
  • Trade associations
  • Newspapers, Journals and Magazines
  • Company annual reports, news and press releases
  • Decks published by leading manufacturers, distributors, suppliers
  • Other relevant sources such as independent analyst reports and whitepapers

Framing discussion guide

Our analysts identifies the list of players involved in the supply chain to formulate a detailed discussion guide for conducting trade interviews and surveys. We focus extensively on primary sources for deriving and crosschecking the market estimates and gain insights on overall market scenario. For this, we conduct a mix of trade interviews and trade surveys.

Trade Interviews

This involves conducting interviews with different players in the value chain such as manufacturers, suppliers, distributors, retailers, key opinion leaders and industry experts, representatives from industry associations and regulatory bodies.

Trade surveys

Surveys stands as another important source for gathering relevant information. Surveys conducted with different stakeholders helps in gaining each of their opinions related to the market. These surveys are helpful in gaining insights such as consumer behavior, perception, etc.

Data Validation

The information gathered through our primary and secondary research are analyzed by our team of analysts holding domain expertise. The data is scrutinized in details at both global and segment level. In case of discrepancy, supplementary research is conduct to amend or re-validate the data.

Data Analysis

Our analysts are continuously tracking the market updates and are identifying the trends and key developments in the market. Following are some of the factors that are taken into consideration during our analysis:

  • Analyzing the key market drivers, restraints and trends in the market
  • Identifying the future market opportunities such as technological developments, product innovation, market expansion
  • Studying the micro and macro-economic factors
  • Analyzing the historical scenario of the market
  • Scenario of parent and the ancillary markets
  • Company Analysis
  • Demand supply gap

After carefully considering the above factors, we follow the Top Down and the Bottom up approach to derive our estimates for the particular market.

Top-Down Approach

This approach follows tracking down the market from the industry level to estimate the market at global and regional level. Following this, the segmentation and further break-up is done to estimate the country level data.

Following steps are followed:
  • Tracking parent industry demand
  • Breaking down to sub-segment industry demand
  • Regional breakdown
  • Market demand of sub-segments at global and regional demand
  • Country level demand analysis
  • Dip-drilling end-user demand

Bottom-Up Approach

This approach includes analyzing the demand from end-user level where analysis of the company is taken into consideration which estimating the market

Following steps are followed:
  • Tracking company wise sales
  • Analyzing the end-user demand
  • Segmental demand
  • Country wise demand
  • Regional demand
  • Global demand


Data forecasting is one of our expertise. We take into consideration several factors such as historic and current trend, regulatory scenario, pipeline projects, marketing initiatives, upcoming marketing players, product innovation etc. while forecasting. Furthermore, our analysis are backed by key insights and assumptions behind the optimistic, likely or pessimistic market scenario.

Re-Validation and Finalization of Data

This steps involves re-validation of our estimates arrived through our data analysis. The estimated data are re-validated and analyzed by the managers and then passed on to in-house industry experts having years of experience in their respective domain.

Data checks are carried out at different levels such as growth rates, sub-segments, market shares. In case of any discrepancy, additional research is conducted to rectify the findings. After the validation, the data is finalized which is then represented in our report.

Report Insights and Publishing

The insights gathered by our analysts during the course of the study are represented through both qualitative and quantitative insights in our report. Our research finding and estimates are backed up by providing key clients that will help the clients in gaiing confidence in our analysis. Once completed, the entire report is again reviewed by the managers and industry experts. In case of any discrepancy, additional research is conducted to rectify the findings. After this, the report is sent to our QC team and finally to the publishing team for dispatching the report.

Research Design