Baby Care

The baby care market is inclusive of wipes, diapers, feeding accessories, toys and body care products among others is a highly competitive industry. The market is expected to cross the US$ 14 billion mark by the end of the forecast period. Changing lifestyle of the consumers coupled with increasing penchant for premium products are some of the key factors responsible for the growth of the industry. Procter and Gamble Co., Kimberley-Clark Corporation, and Johnson & Johnson Inc. are the key players operating in this industry. Procter and Gamble Co. accounted for a market share of more than 45% in 2016 and is expected to witness a similar trend throughout the forecast period. Kimberley Clark Corporation is held a share of close to 20% in the same year and is expected to retain the similar trend throughout the forecast period.

Private label brands the market leaders in the field of baby wipes in the U.S., accounting for more than 40% of the sale of wipes in the country. Huggies Natural Care, by Kimberley-Clark is the second largest brand of baby wipes in the country, followed by Pampers Sensitive. Munchkin, Dorel Juvenile Group and Edgewell Personal Care are the leading players operating in the baby care and safety accessories segment in the U.S. Munchkin accounted for a revenue of more than US$ 45 million in 2016. Moreover, Johnsons and Johnsons is the preferred brand of baby lotion and baby oil and is prevalent in more than 15% of the households in the U.S.

Asia Pacific is a lucrative regions for the baby care market. The abolishment of the one child policy in China has paved the way for the growth of the baby care market in China. High population is another major factor contributing to the growth of the baby care industry in countries such as India and China. Rising demand for luxury cosmetics and accessories, shift in demand towards organic products and increasing birth rates are some of the key factors responsible for the growth of the baby care industry in India.

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