Digital Media

The digital media industry is evolving at a rapid pace, and long-term principles about the bases of value in a given business model, in media industry segment are also changing. Spending on media is shifting to digital from traditional products and services. According to Insights & Reports analysis the global spending on digital media accounted for USD 1.67 Trillion in the year 2017. This rapid shift to digitalization can be attributed to growing connected customer base, the expansion of mobile telephones and upgraded broadband adoption. Online media feeding has shown marvelous growth rate over the past few years owing to the proliferation of mobile devices as a tool of consuming online media content. Most of the above mentioned media consumption are audio and video content, thus generating huge traffic for media consumption. Over-the-top service providers such as YouTube, Netflix, Amazon and Hulu among others have acted as catalyst for the growth of video and audio data streaming.

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