Packaged Food

The packaged food industry is witnessing a paradigm shift which can be attributed to the changing consumption pattern of the consumers, majorly towards convenience food products. Asia Pacific and Middle East are expected to push the market for packaged food forward in the coming years on account of healthy living, digital convenience, and sustainability among others. According to Insights and Reports, dairy products and baked food items accounted for the maximum growth during the period from 2013-2017, projecting CAGR of 4.6%, and 3.4% respectively.

Moreover, in the biscuits category, brands hailing from Asia Pacific have gained significant notice in the global biscuits industry. Britannia, one of the leading brand of biscuits in India has overtaken Chips Ahoy!, a famous cookie brand in the U.S. in terms of retail sales, to be the world’s third largest brand in 2017. In addition to this, Parle has overtook Kellogg’s Keebler and PepsiCo’s Gamesa in terms of retail sales. Parle jumped from 12th position in 2010 to become the fifth largest brand in 2017.

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