Personal Care

Personal care products includes products such as shower gel, cotton swabs, cleansing pads, cotton pads, facial cream, lip balm, razors, shaving cream, moisturizer, lotion, hand hygiene products, hand soaps, nail files, make up products among others. Personal care products can be further segmented into premium products and mass products. According to Insights and Reports anti-aging creams and sun care creams are expected to witness the fastest growth in the coming years. Increasing awareness toward protection from the sun and preserving youthful appearance has resulted to the demand for such products in recent years. Emerging nations represents huge potential for the international companies to for expansion opportunities by way of offering a vast array of personal care products. In addition, inclusion of natural ingredients in personal care products is another key factor boosting the market growth organic personal care products as the price of these products are significantly higher than their synthetic counterparts. Manufacturers operating in this industry are involved in heavy marketing and promotional activities to showcase the inclusion of natural ingredients and benefits offered by them in personal care prdoucts. . Some of the major personal care companies across the globe are L’Oreal S.A., Procter & Gamble Co., Unilever Plc, Beiersdorf A.G. and Colgate-Palmolive. In 2017, L’Oreal S.A. recorded brand value of US$ 23.90 billion, followed by Colgate-Palmolive at US$ 17.74 billion and Procter & Gamble Co. at US$ 16.31 billion.